Management on the Cutting Edge / The Ends Game - Marco Bertini, Oded Koenigsberg, Kartoniert (TB)

Händler: weltbild

EAN:

How companies like Dollar Shave Club and Rent the Runway rewrite the rules of commerce by pursuing outcomes rather than products and services. The seventh book in the Management on the Cutting Edge series for business professionals looking to do deliver excellent customer service while maximizing value and revenue. Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the means (their products and services), they adopt innovative revenue models to pursue ends (actual outcomes). They examine companies such as: Dollar Shave Club Rent the Runway Netflix Spotify Michelin Adobe Pearson And many more! They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.

* Hinweise zu den Preisen: Alle Preise enthalten die für Deutschland geltende Mehrwertsteuer in Höhe von 19% und sind tagesaktuell. Dennoch weisen wir ausdrücklich darauf hin, dass aus technischen Gründen die bei preisonaut.de angezeigten Preise von denen im Shop der Händler abweichen können. Zum Zeitpunkt des Kaufes ist der aktuell auf der Händlerseite angegebene Preis maßgeblich. Diese Website richtet sich ausschließlich an Bürger mit Wohnsitz in Deutschland.